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Showing posts with label volkswagen. Show all posts
Showing posts with label volkswagen. Show all posts

Volkswagen presents the new Beetle GSR in Chicago


Volkswagen launches a Beetle designed solely with dynamics in mind: the new GSR. The exclusive, powerful 155 kW / 210 PS model will take centre stage at its world premiere at the Chicago Auto Show from 7th to 18th February. Limited edition: 3,500 cars; worldwide. GSR – a quaint abbreviation with a legendary predecessor: the "Yellow/Black Racer" based on the Beetle 1303 S. And only 3,500 cars of the earlier model were produced as well. Exactly 40 years ago, the sportiest series production Beetle of all time made its debut. Its yellow/black body made it instantly recognisable. In 2013, Volkswagen is writing a further chapter in the history of the iconic car with the new Beetle GSR. Just like its predecessor, the current version is also being launched as a two-colour model. Orders for the Beetle GSR can be made from May onwards; the cars will be delivered from the autumn. Price in Germany: € 30,300.

With respect to the look of the Beetle GSR, Volkswagen has systematically re-interpreted the concept of the 1970s GSR for the modern era. Just like the GSR from days gone by, the body of the new version is yellow. The bonnet and the boot lid of the 1973 Beetle were painted in matt black, as were the bumpers. Black trim strips underneath the side windows and black/yellow side stripes above the doorsills rounded off the look. Now, yellow and black are the link between old and new – the bonnet and the boot lid of the new Beetle GSR are black once again, however the roof and the exterior mirror trims are also black on the new model. Black/yellow stripes with "GSR" lettering ensure a unique silhouette above the side sills. Yellow painted bumpers in new R-Line design and a yellow/black rear spoiler complete the GSR look. As opposed to the older Beetle, the Beetle GSR can also be ordered in "Platinum Grey / Black" as an alternative.



The 15-inch steel wheels (with 175 size tyres) which were commonly used 40 years ago, even for sporty cars, and the "Tornado" 19-inch alloy wheels (painted black) with 235/40 tyres on the Beetle GSR are worlds apart.

The black/yellow interior of the GSR from days gone by featured a leather sports steering wheel and sports seats for an extra-dynamic Beetle performance.

Four decades later, it is the ergonomically sophisticated, R-Line racing track sports seats (with fabric covers and contrasting yellow stitching; US version in black leather), a high-grip leather sports steering wheel (again with contrasting yellow stitching) with R-Line logo and a limited edition badge with the special edition number (1 to 3,500) which give the GSR its special character. The car also boasts an R-Line dash pad (designer panel for the dashboard), GSR gear stick, leather handbrake lever and black floor mats with contrasting yellow embroidery.


40 years ago, the yellow/black Beetle needed precisely 50 PS to turn the world of compact cars on its head. But this world has long been turning much faster. The new Beetle GSR with its 210 PS engine needs just 7.3 seconds to accelerate to 100 km/h (0-60 mph in 6.6 s). It has a top speed of 229 km/h (130 mph). The torque characteristic of the Beetle GSR is even more impressive than the pure road performance. From as low as 1,700 rpm, the turbo engine achieves its maximum torque of 280 Nm; the value remains at this high level up to 5,200 rpm. However, despite this, the car records an average consumption of 7.3 l/100 km which is low in view of its dynamic performance. As an option, the new Beetle GSR can also be ordered anywhere in the world with an automatic 6-speed, dual-clutch gearbox (DSG) as an alternative to the 6-speed manual gearbox.

The combination of performance, design, equipment and the limited number of cars will ensure that the Beetle GSR will quickly become a collector’s item. The same was also true of the Beetle 1303 S – today it is one of the most expensive and most sought-after 1970s versions of what was then the most successful car in the world. It will therefore be interesting to see what the Beetle GSR will be valued at in the year 2053. We’ll let you know...


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| Volkswagen

Volkswagen workforce supports "A chance to play"


The Volkswagen Group Works Council and the child rights agency "terre des hommes" are helping to improve future prospects for children and young people in poor districts of Brazil with the "A chance to play" initiative. The project was officially launched on Friday in the country hosting the 2014 football World Cup. "A chance to play" supports sports, learning and training projects for several thousand girls and boys. The programme’s patrons include musician Peter Maffay and former professional football player Giovane Elber.

As the programme kicked off, the Member of the Board of Management of Volkswagen Aktiengesellschaft for Human Resources, Dr. Horst Neumann, underscored: ‘For the Volkswagen Group, entrepreneurial initiative and social responsibility are inextricably linked. Volkswagen is supporting Brazil’s development by investing billions and is at the same time committed to many social projects. One new and outstanding example is "A chance to play".’


The Chairman of the Volkswagen Group Works Council, Bernd Osterloh, said: ‘"A chance to play" is a strong expression of international solidarity on the part of the Volkswagen workforce. As employees of a global carmaker we are very aware of our social responsibility. Together with local organisations we will be implementing aid projects to the tune of two million euros.’

Josef-Fidelis Senn, Vice President for Human Resources at Volkswagen do Brasil, emphasised Volkswagen’s decades-long commitment in Brazil: ‘For 33 years, our Fundação Volkswagen social foundation has testified to our social responsibility and to our support for education and social development. The Fundação has already reached out to one million school children with its educational projects. "A chance to play" is a very welcome addition to this work.’

The distinguished ambassadors of "A chance to play" include musician Peter Maffay, who is a member of the board of trustees of ‘Volkswagen Belegschaftsstiftung’ (Volkswagen Employees’ Foundation). Maffay said: ‘The foundation will also play a part in the success of "A chance to play". For me, it is a point of honour to gain a first-hand impression of the projects. That means I spend several days with my colleagues from the Group Works Council and "terre des homes" visiting the local initiatives.’

The Volkswagen Works Council and the child rights agency "terre des hommes" launched
"A chance to play" in 2010 on the occasion of the football World Cup in South Africa. The initiative is committed to helping children in need at Volkswagen locations all over the world. In South Africa, it reached out to over 50,000 children. To mark the 2014 World Cup, it is supporting 14 projects to fight child poverty in Brazil, reaching out to 60,000 children. The projects include aid for a crèche in a slum area as well as anti-violence training in poor districts.

| Volkswagen

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